For environmental advocates, the increased focus on ecoefficiency (measures to reduce negative environmental impact brought on by businesses processes) might seem (i)____________. Were these advocates more informed on the possible ramifications of ecoefficient practices, they would likely regard those businesses conforming to ecoefficient standards with (ii)____________. For one, businesses that conform to such standards and become profitable can reinvest this money into industries that are ecoinefficient, or these businesses, if wildly successful, can through sheer scale create more (iii)____________ than they did before. A. an outdated approach B. outright opposition C. waste D. a counterproductive strategy E. measured skepticism F. opportunities G. an unqualified gain H. a conciliatory stance I. improvements