In a certain state, over 80% of the land is made up of farms, but historically, large farm machinery has not sold well in this state. The percentage of land devoted to farms is not expected to increase. In fact, the number of farms in the state has been slowly declining over the past decade. A new manufacturer of large farm equipment is building a factory in the middle of this state, and the manufacturer's plans for success depend on strong in-state sales of its product. Both the manufacturer and the industry analysts expect this manufacturer to be quite successful over the next few years.